This photographic series deconstructs the notion of identity and challenges the responsibility of the ‘viewer’ in the fashion industry. Its chiaroscuro aesthetic casts a grim perspective on the integrity of the fashion world, and can even go so far as to say that it emphasises the detritus of glamour and vanity of contemporary consumer society particularly within a feminist context.As each triptych follows along a runway, the work takes the form of an acerbic social commentary, clarifying the tendency of humans to capacitate both the dehumanisation and exaggeration of the function of a female model thus shifting the identity of a fashion model.
In this series, the bold contrast of light and dark affect the whole composition and eliminates the identity of the model. This technique amplifies the ‘facelessness of fashion’ and whether the responsibility of a viewer is to objectify or personalise a fashion model.
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